This is the perfect time to raise the bar in your real estate business. Re-dedicate your efforts to list or sell more homes, make more contacts, learn more strategies.
The first step is your real estate marketing plan. Without a plan youâ€™ll waste time and money.
Letâ€™s work first from the numbers you want to hit. Download your Goal Setting Worksheet for 2012.
Now, how are you going to hit those numbers?
1.Â Â Â First, spend some time cleaning out your database.
2.Â Â Â Add all those new names youâ€™ve meant to add but havenâ€™t yet.
3.Â Â Â Outline a 3-point marketing plan: internet, email and print. If you really want to surpass your numbers, add a 4th leg – public speaking, publishing or create your own radio show.
a.Â Â Internet: This means your own blog â€“ which you keep up to date. It also means social media, the more sites the better.
b.Â Â eMail – regularly send a newsletter (not one prepared by someone else). Send this monthly. In the interim, if you have something newsworthy, create an additional email.
c.Â Â Remember the days of the print newsletter? They are so unusual now that you will definitely stand out.
d.Â Â For those who are really serious, becoming a public figure, even in a small pond, will send you over the top.
Most agents hesitate to spend money on marketing when business is slow, yet thatâ€™s when itâ€™s needed the most. The top real estate agents across the country spend as much as 10% of their income on marketing.
Make the biggest splash with the least amount of time invested by deciding exactly what your marketing plan will consist of, plugging it into a calendar, then following it daily.
Here are the 6 marketing traits of the top real estate agents in the country.
1)Â Set Clear Objectives
2)Â Invest 10% of their earnings into marketing:
a)Â Specialty print
3)Â Spread the wealth
a)Â Do not market in one area only â€“ use internet, print, FB ads, etc.
4)Â Learn New Technology
5)Â Track their results
6)Â Constantly Think About How They Can Stand Out From the Crown
Remember, itâ€™s all about visibility and consistent communication.